The Wellington Group has been engaged to find a Brand Manager for a global restaurant organization. This position will take responsibility for developing  plans and executing projects and initiatives that support the broader short and long-term marketing strategy. The Manager collaborates with Consumer Insights, Culinary and Beverage and Finance to ensure the brand remains relevant to consumers and that all initiatives support the brand promise. Additionally, Brand Managers take a lead in managing vendor partners and communication agencies, and all aspects of their projects.

Responsibilities include:

• Converts brand strategies into innovative action plans to achieve marketing growth opportunities and develops new strategies to   leverage market segments
• Applies an understanding of consumer, market and industry trends to daily work activities associated with the development and execution of brand-building opportunities
• Monitors and analyzes key brand performance metrics
• Develops team members by seeking out and supporting training, development, and other professional growth opportunities; manages individual and team performance through coaching, feedback, and performance management discussions
• Develops and nurtures relationships with other Restaurant Support Center teams to remain informed of initiatives and disseminate applicable guest feedback
• Manages resources, tasks, contracts, scope, and budgets for projects; supports and manages budgeting, contract agreements, and invoice payment for vendor-related work
• Supports others in modeling the financial impact of promotional materials to achieve financial goals (guest, sales, margin)
• Develops and communicates promotional performance overviews; identifies implications and recommendations for success of future promotions
• Oversees and develops briefs to guide projects; plans, organizes, monitors, and controls all aspects of a project and ensures engagement, commitment, and risk management; provides ongoing communications support on project status to ensure senior management alignment

 The qualified candidate will have:    

• Degree (Marketing, Business, Bachelor’s or related field), MBA preferred
• 5+ years brand marketing experience; preferably in hospitality, retail, consumer packaged goods or advertising agency
• Passion for food and hospitality
• Successful management and execution of new product development
• Successful management execution of advertising and brand communications
• Demonstrated ability to lead, coach and hold team members accountable for performance

Industry: Food and Beverage

Job Code: BHJOB3594_252

Recruiter Contact: Jill

Permanent position with a leader in the restaurant industry offering great benefits, salary, bonus and relocation assistance.

Don’t wait, apply with The Wellington Group today!

(all information will be held in the strictest of confidence)

The Wellington Group ( http://www.twgrecruiters.com ) +1 910-338-2795